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Chapter 6: Promise aplenty - Young Growth Companies

0:01
嗨,歡迎來到《小書評估》第六章。
Hi, welcome to this chapter six of the Little Book Evaluation.
0:06
在這一章中,我們將討論如何評估年輕成長型公司。
In this chapter, we're going to talk about valuing young growth companies.
0:10
這是對我們在上一章所做的內容的一種延伸,但更深入地探討使年輕成長型公司難以評估的原因。
Kind of an extension of what we did in the last chapter, but a deeper dive into what it is that makes young growth companies difficult to value.
0:18
為了設置問題,我們先退一步,看看年輕成長型公司的特徵。
To set up the question, let's start by stepping back and looking at what characterizes young growth companies.
0:26
當你觀察年輕成長型公司時,你會在許多這些公司中看到的情況是,收入強勁增長。
When you look at young growth companies, here's what you will see in many of these companies. You see revenues growing strongly. Revenues.
0:34
你可能實際上會看到經營虧損。為什麼?因為公司仍在努力建立商業模式。
You might actually see operating losses. Why? Because the company is still struggling putting a business model together.
0:39
有一些年輕成長型公司是盈利的,但許多仍在掙扎。因此,它們有虧損。
There are some young growth companies that make money, but many of them are still struggling. So they have losses.
0:45
而且它們將會有更多的負現金流,因為它們正在再投資以創造未來的增長。
And they'll have even more negative cash flows because they're reinvesting to create future growth.
0:51
因此,收入飆升,收入增長率高,部分原因是它們是從微小的收入基礎上建立的,虧損和負現金流。
So soaring revenues, high revenue growth rate, Partly because they're building off tiny revenue bases, losses, and negative cash flows.
1:01
那麼,說到這裡,讓我們思考一下使年輕成長型公司如此難以評估的原因。
So with that said, let's think about what it is that makes young growth companies so challenging to value.
1:08
首先,它們年輕。這意味著什麼?你沒有太多的歷史數據。
First is they're young. What does that mean? You don't have much historical data.
1:12
如果你的反應是那又怎樣,想想我們在評估中有多少是基於過去的推斷。
If your response is so what, think of how much in valuation we just extrapolate the past.
1:18
擁有10或20年的數據會讓你的生活更輕鬆。但在年輕公司的情況下,你沒有太多的歷史數據。
Having 10 or 20 years of data makes your life easier. But in the case of young companies, you don't have much historical data.
1:26
其次,它們現有的收入很小,甚至可能不存在。
Second, their existing revenues are small or perhaps even non-existent.
1:31
許多年輕公司可能是無收入公司,並且它們有經營虧損。
Many young companies can be pre-revenue companies and they have operating losses.
1:36
再次,許多評估,特別是在其簡化版本中,你會將現有的收入進行增長。
Again, much evaluation, especially in its simplistic versions, you take existing revenues and grow them.
1:42
你會將現有的利潤率進行推斷。你無法對年輕成長型公司這樣做。
You take existing margins and extrapolate them. You can't do that with a young growth company.
1:47
第三,許多年輕成長型公司無法存活,無法生存。
Third, many young growth companies don't make it, don't survive.
1:52
事實上,勞工統計局維護著美國所有初創公司的數據庫。
In fact, the Bureau of Labor Statistics maintains a database of all startups in the U.S.
2:00
如果你查看該數據庫,只有45%的2006年成立的公司在2005年存活下來,只有24%在接下來的15年中存活。
If you look at that database, only 45% of the companies that were founded in 2006 made it through 2005 years, and only 24% made it through the next 15 years.
2:13
76%的失敗率。許多失敗都是在早期發生的。早期的許多事情都會發生。
76% failure rate. Much of that failure is front-ended. A lot happens in the early years.
2:21
這並不總是如此,但許多年輕成長型公司,特別是如果它們非常年輕,往往由風險投資私有擁有。
This is not always the case, but many young growth companies, especially if they're very young, tend to be privately owned by venture capital.
2:29
它們並不流動。而這種流動性不足會影響你為投資支付的價格。
They're not liquid. And that illiquidity can affect how much you pay for an investment.
2:35
在某種程度上,仍然有私營公司從風險投資中籌集資金,每一輪風險投資都是如此獨特,以至於創造了一個獨特的股權類別。
And to the extent that there's still private companies raising money from venture capital, each venture capital round is so unique that it creates a distinct class of equities.
2:43
這就像在你的股權中擁有五或六個不同的投票權類別或權利類別。
It's like having five or six different voting rights classes or rights classes in your equity.
2:50
最後,因為這些公司有負現金流,但仍需吸引員工。
And finally, because these companies have negative cash flows, but they still need to attract employees.
2:55
他們幾乎沒有選擇,只能使用基於股票的薪酬、限制性股票單位和選擇權來獎勵員工。
They have to almost, they have no choice but to use stock based compensation, restricted stock units and options to reward their employees.
3:04
再說一次,這些並不是年輕成長公司的獨特之處,但在年輕成長公司中特別明顯。
Again, none of these are unique to young growth companies, but they're particularly visible in young growth companies.
3:11
從估值和定價的角度來看,讓我們看看這是如何發展的。
So from a valuation and a pricing perspective, let's see how this plays out.
3:15
當你試圖評估一家年輕成長公司時,你的價值大部分來自未來的增長,而不是現有資產。
When you try to value a young growth company, most of your value comes from future growth. It doesn't come from existing assets.
3:22
它不來自帳面價值。這將是挑戰,因為一切都在未來。
It doesn't come from book value. That's going to be challenging because everything is in the future.
3:28
當你為這些公司定價時,你會遇到同樣的問題。為什麼?
And when you're pricing these companies, you run into the same issue. Why?
3:32
因為首先,記住要為某物定價,你必須將價格與一個變數進行比例。
Because first, remember to price something, you've got to scale the price to a variable.
3:38
現在,通常我們將價格與收益或帳面價值進行比例。這兩者都不適用於年輕成長公司。
Now, normally we scale price to earnings or book value. Neither will work with the young growth company.
3:44
在收益方面,你經常會有損失。在帳面價值方面,什麼都沒有。即使是收入,你也只有微薄的收入。
With earnings, you often have losses. With book value, there's nothing there. Even revenues, you have tiny revenues.
3:51
所以基本上,決定將其與什麼進行比例是一個挑戰。其次,你如何找到可比的公司?
So basically, deciding what to scale it to is a challenge. Second, how do you find comparable companies?
3:58
所有與你類似的公司都是私有的,並且由風險投資資助。
All the other companies just like yours are all privately owned and venture capital funded.
4:03
獲得這些公司的定價真的很困難。最後,即使你能克服前兩個挑戰,如何調整可比公司中的失敗風險?
It's really difficult to get the pricing for these companies. And finally, even if you can get past those first two challenges, what to scale it to in comparable companies, how do you adjust for the failure risk?
4:16
所以這些是我想回答的問題。那麼讓我們從內在價值的角度開始。
So those are the questions I'd like to answer. So let's start with the intrinsic value side.
4:23
假設你在評估年輕成長公司的時候面臨的挑戰是福特。
Let's suppose your challenge when you sit down to value young growth companies to Ford.
4:27
首先,估算這家公司隨著時間的收入。記住,目前在歷史數據方面幾乎沒有可依據的資料。
First, estimating revenues for this company over time. Remember, there's very little to go on right now in terms of historical data.
4:35
而且你必須預測未來的收入。讓我們列出你可能考慮的因素來做出這個估算。
And you've got to project out the revenues in the future. Let's lay out what you might look at to make that estimate.
4:41
首先,你必須了解你所追求的總市場的情況。
First is you have to be, you have to get a sense of what that total market you're going after.
4:48
事實上,在矽谷,這成為了一個流行詞,總可尋址市場,T-A-M。
In fact, in Silicon Valley, this became a buzzword, total addressable market, T-A-M.
4:55
但基本上這不是一個流行詞。它對估值確實至關重要。
But basically it's not a buzzword. It really is critical to valuation.
4:58
你所追求的總市場是什麼,無論是產品還是地理方面?
What is the total market you're going after in terms of the product, in terms of geography?

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